Unusual Bevs co. - Calimocho
Unusual Bevs Co. is an innovative venture dedicated to bringing the world's most intriguing drinks to your local market, starting with the delightful Calimocho from Spain—a surprising blend of red wine and cola. Our mission is to introduce consumers to unique and exotic flavors, packaged conveniently in a canned alcoholic beverage range. With Calimocho as our flagship product, Unusual Bevs Co. aims to revolutionize the beverage industry by offering a taste of global adventures in every can.
Elementary Group |📍Sheffield, England
📅 January 2024 - Present
Status: Project Design and roadmap
This is an ongoing project, if you want to chat about Calimocho or Unusual Bevs Co. contact me at: Zack.k.turner99@gmail.com
Discover Bold Flavors
The project is in its early stages, driven by a passion for bringing unusual beverages to a wider audience. We've designed initial branding elements, created mockups, and initiated the development of our flagship product.
Design Elements:
Logo: A captivating logo that embodies the adventurous spirit of Unusual Bevs Co.
Branding Mockups: Visuals showcasing how Calimocho will be presented in its canned form, emphasizing the unique blend of red wine and cola.
Developed a unique character for the design that starts to form the basis of the designs moving forward. Unique characters forming unique relationships with these drinks.
Next Steps…
Finalize the detailed product design and branding.
Develop the manufacturing process for the canned Calimocho.
Conduct market research and gather initial consumer feedback.
Begin production of the first batch of Calimocho cans.
Launch marketing campaigns to introduce Unusual Bevs Co. and its flagship product.
Technologies Used: Adobe Illustrator for branding and logo design, and other design tools for mockups.