🎯Hard Skills:
Graphic Design
Typography & Colour
Brand Development
Mockup Creation
Handover documentation
🎯Soft Skills:
Communication
Creativity
Problem Solving
Attention to detail
Time management
In the summer of 2024, I had the pleasure of working with a dynamic startup business in Chesterfield, England, that was launching a healthcare, fitness, and beauty salon. The client approached me to design their brand image and create a comprehensive pack of social media icons. In addition, they needed store front mockups and consultation for their website and launch strategy.
Crafting a Modern Brand Identity
hought Process and Design Approach:
For this project, I envisioned a design that would seamlessly blend modern aesthetics with the essence of a health and beauty salon. My inspiration led me to incorporate the delicate beauty of a lotus leaf, symbolizing purity and rejuvenation, combined with the client's preference for the letter 'R'. This fusion resulted in a sophisticated and visually engaging circular logo.
After presenting several initial designs, the client and I converged on the final logo. I refined the branding with a carefully selected color palette, font choices, and styling rules to create a cohesive and appealing brand identity. To give the client a real-world sense of their brand's potential, I provided various mockups, showcasing how the design would look on social media and other platforms.
The final handover included monochrome icons, color schemes, font selections, branding guidelines, and a complete set of social media icons, tailored to ensure a consistent and professional online presence.
The project was a success, with the client expressing great satisfaction with the final designs, and I look forward to seeing the continued growth and success of their business.
I will be working on their website design in the near future and helping grow their digital presence.
