🎯Hard Skills:
Graphic Design
Event Planning and Management
Brand Development
Marketing
Mixology
🎯Hard Skills:
Collaboration
Creativity
Leadership
Problem-solving
Adaptability
Elementary Bar is a high-end, premium bar concept that elevates the art of mixology by pairing exemplary mezze with top-tier cocktails. Drawing inspiration from the periodic table and elementary school, Elementary Bar offers an educational and experimental cocktail experience. With a focus on using the finest locally foraged ingredients, our brand continuously evolves through creative endeavors and innovative solutions within the food and beverage industry.
Brand Concept and Logo Design I designed the Elementary logo featuring a skeletal 'E' enclosed in square brackets, reminiscent of a scientific equation. The logo includes '46' at the top, representing the molecular weight of alcohol, and '011.4' at the bottom, nodding to Sheffield's area code, where our idea was born. The brand identity draws inspiration from both the periodic table and elementary school, offering an educational and experimental cocktail experience.
Developing the Brand Identity We debuted Elementary Bar in collaboration with a local restaurant, hosting our first event at a local venue. This led to opportunities in hosting weddings and other events. We even explored an NFT project to fund our artistic endeavors and developed a course builder for training bartenders within the Elementary network.
The Mixology Story
Elementary Bar Brand Design
Following my job as a bar manager, my colleague and I envisioned a high-end, premium bar—a dream project in continuous development. The brand, Elementary Bar, elevates mixology and product knowledge, pairing exemplary mezze with premium cocktails. Our team of professional bartenders and foragers meticulously sources the finest local ingredients from across the country.
Brand Concept and Logo Design I designed the Elementary logo featuring a skeletal 'E' enclosed in square brackets, reminiscent of a scientific equation. The logo includes '46' at the top, representing the molecular weight of alcohol, and '011.4' at the bottom, nodding to Sheffield's area code, where our idea was born. The brand identity draws inspiration from both the periodic table and elementary school, offering an educational and experimental cocktail experience.
Key Milestones and Events
Launched the first event in collaboration with a local restaurant
Hosted weddings and numerous other events using the Elementary Bar brand
Developed and designed the initial steps of an NFT project to support our creative initiatives
Created a training course builder for bartenders within the Elementary network
Augmented Reality Project
The innovative AR app not only enhances the customer experience but also bridges the gap between technology and mixology. By allowing users to interact with their cocktail choices in a virtual environment, the app adds an element of fun and personalization to the bar visit. Once users finalize their recipes in AR, our skilled bartenders bring these creations to life with precision and flair. This seamless blend of digital interaction and expert craftsmanship sets Elementary Bar apart, offering a unique and memorable experience for all patrons.
As part of my role in developing Elementary Bar, I spearheaded the creation of an immersive augmented reality (AR) app using Unity and Vuforia. Over a six-week period, I designed and implemented the app's core features, allowing us to visualize the AR experience in its simplest form. The app serves as a digital menu, enabling users to explore our cocktail offerings and create their own unique drinks. As users select ingredients from our extensive list, the virtual Boston shaker fills up, providing a dynamic and engaging way to experiment with flavors.
Want to chat about Elementary bar? Contact me @ Zack.k.turner99@gmail.com
Continued Development and Vision
Elementary Group continues to evolve, committed to using foraged and locally sourced ingredients while experimenting with new flavors. The brand serves as a platform for creating innovative solutions in the food and beverage industry.
I am incredibly proud of this brand and its development journey, and I continue to work towards bringing Elementary Bar to life.